Net Gain: ‘Major’ in Online Relationships

Solicitation: developing a “shared” vision of the gift and making the ask.
Example: The museum adjusted its solicitation strategy to focus on educational programs, rather than exhibitions, and currently is discussing the establishment of an endowment.

Stewardship: saying “thank you” and demonstrating return on investment.
Example: Once the gift is secured, the museum can extend special benefits and customize the patron’s home page to show how the funds and assets are being used.