Net Gain: ‘Major’ in Online Relationships

Getting started

By communicating on a personal level on the Web, organizations can build long-term, meaningful relationships that, over time, may lead to major gifts. A personalized Web site enriches visitors’ experiences and can increase the frequency and the duration of their visits.

If you’re thinking about making some changes to your Web site to better serve your major donors and prospects, here are some techniques to get you started: