Net Gain: ‘Major’ in Online Relationships

Online registration/member sign-in. Having Web visitors log in does much more than just welcome them by name — it allows your organization to collect invaluable information on prospect interests and online activity, which then can be used to provide personalized content and targeted features.

Online programs and benefits. Provide increasingly higher-value online content and features to donors as they move up the donor pyramid. Provide services that help to expand the reach of your organization as well as offer more value to your most valuable donors.