Larry C. Johnson: The 8 Principles of Sustainable Fundraising

No matter the size of the organization, fundraisers can succeed in the short and long term if they work hard, understand their missions and their donors, and follow a few fundamental principles.

In his new book, "The Eight Principles of Sustainable Fundraising," CFRE Larry C. Johnson, founder and principal of M.E. Grace & Associates, lays out eight of them: