Larry C. Johnson: The 8 Principles of Sustainable Fundraising

FS: What other issues are concerning fundraisers right now?
LJ: There are two things. One thing we already mentioned, and that is boards that are anchors and not boats. The other thing is, how do you put this all together to make it work? Every year we see after the new year there are lots of people who make resolutions to go to the gym and get fit. About six weeks later, the crowd level is down to what it was before Christmas. That's another way of saying that a lot of people want the result without enduring the process. There's such a sense that I want to go out and raise money. That's wonderful, but there's a time, there's investment, there's a coordination piece. That's something I see often. More people are getting it. More people are understanding it. It's the need to move toward a system that moves donors naturally through the process.