Larry C. Johnson: The 8 Principles of Sustainable Fundraising

Then you always offer to a donor more than you ask for. That's a mental perception when you go to a donor. They really want to make a gift if you give them an opportunity. And then fundraising really isn't about money. Yes, money's involved. Don't get me wrong. But it's really about relationships and fulfilled values and dreams. Those are the takeaways I'd like people to have.