Last Look: Gerry Brisson, vice president for development, Gleaners

FS How do you reach out to supporters and potential supporters in ways other than purely fundraising? Are you engaged with the new social-media sites — MySpace, Facebook, etc. — and online social networking?

GB: Gleaners has a Facebook page, which we are just starting to explore. We also have special access for our volunteers and partners on our Web site. We have a speakers bureau, a volunteer program with more than 15,000 volunteers, and are engaged in numerous community-based activities including cleaning up our neighborhood and being available to sit on other organization’s boards of directors, to name just a few things. All of these efforts are supported by our online presence, e-blasts, and interactive feedback opportunities in many places on our Web site and even in our print materials.