Sector Report: Fundraising 2009-2010

The first opportunity that exists is one that we believe must be embraced, as your organization's very existence depends on it. It must start at the executive-management level with realistic goals. Ignoring these trends is the first step to complete breakdown. The second is to forget the long-term plan that existed prior to August 2008 and adjust accordingly. We have never run organizations in this atmosphere or climate, so we must be wiling to approach each day, week, month with a willingness to adjust and change accordingly. Finally, one must communicate by phone, mail and Web to your donors as never before — passionately, positively and personally — so that you inspire them in these very challenging times to allow you to continue doing your mission. Donors are more valuable than ever before. An organization must continue to prospect and make every effort to keep lapsed donors in your support systems.