Sector Report: Fundraising 2009-2010

Nonprofits will not see a rapid recovery in giving to previous levels and will continue to need to work harder to acquire new donors and retain those they have. My first piece of advice is to focus on excelling at the basics. A lot of organizations are attracted to the cool, new thing, e.g., social media, before they've done the basics correctly, like optimizing their Web site for conversion, sending e-mails that people want and crafting compelling, multistep appeals.