Sector Report: Fundraising 2009-2010 - Page 22 of 55

Those with more resources certainly can deploy more advanced strategies and tactics, but let's all get the basics right first!

Chris Ragusapresident and CEO, Estee Marketing Group
2009 was a challenging year for many nonprofits, yet quite a few did as well or better than the year before — not everyone was talking gloom and doom. Soft response rates seemed to be the biggest challenge to those with affected acquisition programs. Most nonprofits addressed this by tightening up mail plans, negotiating better list prices, and shifting mail volume to more successful packages and more welcoming times of the year (seasonality). 2010 looks positive so far, with most of our mailers looking at the year as a time for growth.