Sector Report: Fundraising 2009-2010

Charities need to brace themselves for the next 18 months, as things won't be getting any better despite media coverage saying the recession is coming to an end! 2010 will be a year of stewardship and focusing on your existing donors.

Corporate fundraising will continue to be a challenge as many industry sectors will continue to suspend their support but will still want to continue their CSR programs. Charities need to be more imaginative in their proposals to companies, using them as a route to market and using their resources to support communication and brand activities.