Sector Report: Fundraising 2009-2010

Sarah Durham, founder and principal, Big Duck
In 2009, the fundraisers I spoke with seemed to struggle with variations of the same issues. First, how to distinguish their organizations in an increasingly competitive giving climate. The ones that managed their communications proactively and with agility seemed to fare better than the ones that maintained business as usual, from what I've seen — and this is what prompted me to write "Brandraising," a book about the importance of effective communications on fundraising.