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As we move into 2010, nonprofits seem to be optimistic that there's a turnaround happening that will positively impact donations. While many are wary of the potential for decreased giving in year-end 2009, most of the folks I speak with feel 2010 giving will be on the upswing, and that we've seen the worst of it. At the very least, there's a sense of living in a new reality that's permeated the community now, as opposed to the sense of shock and fear that struck in 2008.
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