Sector Report: Fundraising 2009-2010

Marc A. Pitman, director, Inland Foundation, Eastern Maine Healthcare Systems; founder and principal, fundraisingcoach.com
I think one of the biggest challenges fundraisers had to face in 2009 was sticking to the basics. I think we got sloppy in the preceding years … particularly in the area of stewardship. I think many were shocked to realize that what they'd considered "stewardship" wasn't seen as that by donors. I suspect that organizations that chose to ramp up their communications efforts during this past year will fare better as our economy recovers.