Sector Report: Fundraising 2009-2010

Todd Baker, vice president and senior strategist, Grizzard
The charities that are growing in today's environment are those that are positioned well and clearly defined in their category. They have continued to strengthen their relevancy with donors by providing timely information about themselves in relation to current events. These organizations are harnessing the power of donor behavior to acquire and inspire them to do more and be more through a brand experience. They consistently communicate a vision of the donor standing side by side with the organization, which positions the donor as part of the solution, and by doing so, the donor finds meaning and purpose — for few things in life are more important, or more powerful, than leading people to such remarkable moments of self-discovery.