Sector Report: Fundraising 2009-2010

Mikaela King, director of online marketing, CDR Fundraising Group
I think we're through the worst, and 2010 will continue the recovery trend. Most nonprofits that resisted the urge to dramatically cut acquisition have made it through 2009 not too worse for wear, and that was the biggest challenge this year — to not have a knee-jerk reaction to the bad economic news, but rather to strategically focus on your business and limit your exposure. It's not directly related to the economy, but I think the challenge for 2010 and beyond will be to find a way to monetize social networking.