Sector Report: Fundraising 2009-2010

Thomas W. Hurley, principal and president, Non-Profit Group, DMW Worldwide
In fall 2009, I surveyed clients via e-mail and asked them to compare what their anticipated 2010 performance will stack up against actual 2009 figures. Most of the respondents fell into the "somewhat optimistic" group.

For those nonprofits whose fiscal year starts on July 1, much of the planning and execution of programs occurred before the economy turned down in early fall. Results were mixed over the winter and spring, with acquisition down and donor appeals generally staying flat.