Sector Report: Fundraising 2009-2010

Since then, I see much more of an emphasis on cutting fundraising expenses over increasing net revenue. The mood is extremely cautious; perhaps as revenue declines, fundraisers are being asked to cut their budgets more than the programming side of the nonprofits with whom we work.

Frankly, those clients who had an annual plan and stuck to the strategy fared much better than those who reacted out of fear of the future and the headlines of the day.