Sector Report: Fundraising 2009-2010

Heather Mansfield, owner, DIOSA|Communications
Mobile technology is the next frontier in nonprofit communications. Those that have built communities on social-networking sites over the last few years will reap the most benefits initially because social media is leading the way on the mobile Web.

The good news is that as more mobile technology vendors (group texting, text-to-give, mobile Web site design, iPhone app developers, etc.) flood the market, decreasing costs, these new technologies will be attainable by most nonprofits. Most important, now is the time for early adoption and leadership. If you came late to social media, don't make the same mistake with mobile technology.