Sector Report: Fundraising 2009-2010
Don't let one camouflage the other.
By Tom Harrison
Looking for an excuse for declining fundraising income? How about the bad economy?
These days, it's easy to blame the economy to justify poor results — few are going to argue with that, as we've all felt the impact of the recession. However, even though the economy is a factor, the reality is that bad strategy has as much (or even more) of a role in poor fundraising results.
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