Sector Report: Fundraising 2009-2010

Mistake No. 2: Cutting back on acquisition.
Acquisition is an easy place to look for cost savings. After all, acquisition often costs more than it brings in. And yes, the pundits are saying that "retention is the new acquisition." Baby boomers are living longer than their predecessors, and they are staying in the workplace longer, giving them more discretionary income to give to the charities they support.