Sector Report: Fundraising 2009-2010

One caveat: Don't settle for acquiring lots of donors at low dollar levels. While the infusion of donors might give you momentary euphoria, the cost to maintain and try to secure a second gift from a low-end donor will drain any long-term gain. If this is your strategy, have a clear plan for how often you will mail to these new donors, what offers you will make to them and if you will recoup your cost of acquiring through list rental.