Sector Report: Fundraising 2009-2010

If your income is down in this environment, look at your offers. Have you been faithful to the basic offer that is proven in your fundraising — or have you been capitulating to the program staff and trying to educate while you fundraise?

Mistake No. 4: Expecting branding efforts to generate income.
Branding is increasingly important to nonprofit organizations. People can't give to you if they don't know you're there. And people won't give to you until they're convinced of the importance of your work. Effective branding will actually engage donors and prospective donors with your organization.