Sector Report: Fundraising 2009-2010

The barometer to look at would be the Target Analytics Index of National Fundraising Performance (http://www.blackbaud.com/targetanalytics/benchmarking/nationalindex.aspx). The index predicted and indicated when the recession hit the nonprofit sector by showing declines in new donors, lower donor-retention rates and a drop in giving amounts. When we see a few strong quarters, then it probably means the worst is over.