Sector Report: Fundraising 2009-2010

This balance between acquisition focus versus retention focus is a major challenge or opportunity for nonprofits. If your organization was too acquisition-focused, then you likely were hit harder by the economy. If your organization was retention-focused, then you were probably less impacted. Our research and customer feedback has indicated that organizations leveraging their CRM tools are seeing donor retention holding steady, but with lower gift amounts than in previous years.