Leader Dogs for the Blind — 2012 Package of the Year

As we gear up for this year's Gold Awards for Fundraising Excellence competition, take a look back at last year's winner, Leader Dogs for the Blind Graduation Poster campaign, submitted by Huntsinger & Jeffer.

Judge Pamela Grow summed up our feelings about this package in four simple words: "It has it all!" It sure does — from the darling outer with the cut-out photo of a happy pup, to the charmingly simple letter, to the package's crowning glory … a huge, folded poster with head shots of the organization's graduating class of 2011. And on the back, there's a diary-style Leader Dog's story written, of course, from the dog's point of view.