Leader Dogs/Huntsinger & Jeffer Package Wins Campaign of the Year
PHILADELPHIA (Oct. 11) - FundRaising Success magazine is pleased to announce the winners of the 2012 Gold Awards for Fundraising Excellence.
Leader Dogs for the Blind's "Graduation Poster" package, submitted by Huntsinger & Jeffer, took top honors as Fundraising Campaign of the Year.
Other winners are listed below.
Judging took place in early September in the magazine's Philadelphia office. Judges included Dane Grams, director of nonprofit services at Care2 and co-chair of the FundRaising Success Editorial Advisory Board, and author, coach, copywriter and nonprofit marketing consultant Pamela Grow, as well as FS Managing Editor Joe Boland and director of the Who's Mailing What! Archives Paul Bobnak.
"Overall, we saw some very strong but very traditional campaigns — very few major risks or outside-the-box approaches," Grams said. "Was this a wise choice? It seems like it was, as most of the results we reviewed were incredibly strong."
To learn more about the winning packages, click here.
2012 GOLD AWARDS FOR FUNDRAISING EXCELLENCE
Complete List of Winners
** CAMPAIGN OF THE YEAR **
Leader Dogs for the Blind
"Graduation Poster"
Submitted by Huntsinger & Jeffer
** DIRECT MAIL GOLD AWARDS **
World Vision
"Hungry in America"
Submitted by Russ Reid
The National Humane Education Society
"You've Got a Friend"
Submitted by CDR Fundraising Group
** DIRECT MAIL SILVER AWARDS **
The Trust for Public Land
"Conservation Champion Relaunch"
Submitted by Chapman Cubine Adams + Hussey
Coast Guard Foundation
"When Disaster Strikes"
Submitted by LW Robbins
** MULTICHANNEL GOLD AWARDS **
People for the American Way
"Early Renewal: 2012 Election Head Start"
Submitted by Chapman Cubine Adams + Hussey
Christian Appalachian Project
"Summer Hunger Campaign"
Submitted by CDR Fundraising Group
** MULTICHANNEL SILVER AWARDS **
Northeast Animal Shelter
"Emergency Response Campaign"
Submitted by SankyNet
Central Park Conservancy
"2011 Halloween Storm Fundraising Campaign"
Submitted by Central Park Conservancy
The Trust for Public Land
"Vote for Your Membership Card Image"
Submitted by Chapman Cubine Adams + Hussey
People for the American Way
"Recall the Right and Re-Engage Your File"
Submitted by Chapman Cubine Adams + Hussey
** E-MAIL SILVER AWARDS **
Alzheimer's Association of Orange County
"Income-Triggered E-mail Campaign for the Walk to End Alzheimer's"
Submitted by TurnKey Promotions
Environmental Defense Fund
"Year-End Campaign"
Submitted by Chapman Cubine Adams + Hussey
** SPECIAL EVENTS GOLD AWARDS **
MIND Research Institute
"Calling All Superheroes" Awards Gala
Submitted by MIND Research Institute
Avow Hospice
2011 Butterfly Weekend
Submitted by Avow Hospice
** SPECIAL EVENTS SILVER AWARD **
The Lions Eye Institute for Transplant & Research
Eye Ball Gala
Submitted by The Lions Eye Institute for Transplant & Research
** TELEMARKETING GOLD AWARD **
The Wilderness Society
"Chopping Block" Upgrade
Submitted by Chapman Cubine Adams + Hussey
** TELEMARKETING SILVER AWARD **
Kennedy Center
February 2011 Reinstatement Telemarketing Campaign
Submitted by Avalon Consulting
SCO Family of Services
Lady Gaga and Robin Hood Foundation Contest
Submitted by Big Duck
** GRAND CONTROL OF THE YEAR **
National Center for Missing & Exploited Children
"John Walsh Endorsement"
** HONORABLE MENTIONS **
Center for Talented Youth
2011 Gifts with Registration Campaign
Submitted by the Johns Hopkins Center for Talented Youth
Children's National Medical Center
Directions Package, Renewal
Submitted by NNE Marketing
Americans United
November 2011 Member Acquisition
Submitted by Craver, Mathews, Smith & Co.
Democratic National Committee
President Obama and Best Friend Photo Appeal
Submitted by Chapman Cubine Adams 7 Hussey
National Urban League
Erasing Inequality
Submitted by Faircom New York
