Leadership Series: Is Change an Uphill Battle?
The path facing marketers in nonprofit organizations over the next five years will be challenging — and replete with boulders to dodge and fast-moving streams to maneuver. Deck2
Editor’s note: This is the third in a quarterly series of stories we’re calling “The Leadership Series,” where leaders in the fundraising sector speak to big-picture issues fundraisers need to think about, over and above the day-to-day details of their jobs.
For several years while I was growing up in India, I traversed the Himalayan Mountains with only canvas shoes on my feet and the bare ground for a bed. On those peaks, I gained an appreciation for two maxims that apply just as well to marketing as to mountaineering: Know where you stand, and know how to find true north.
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