Leadership Series: Is Change an Uphill Battle?
The path facing marketers in nonprofit organizations over the next five years will be challenging — and replete with boulders to dodge and fast-moving streams to maneuver. Deck2
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Atul Tandon
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Our hope is to change hearts on this side of the bridge as we seek to change lives on the other.
Trend 2: Diversification
Multiplying the opportunities that donors have for engaging with charities and beneficiaries, and broadening the channel mix charities use to recruit donors, are keys to combating disintermediation. Encouraging more donors to do more things with their charity partners is vital.
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Atul Tandon
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