Leadership Series: Is Change an Uphill Battle?
The path facing marketers in nonprofit organizations over the next five years will be challenging — and replete with boulders to dodge and fast-moving streams to maneuver. Deck2
Nonprofits’ diversification of revenue and resource-gathering streams has become vital. For many years, World Vision relied too heavily on one source of revenue. The World Vision Child child-sponsorship program annually has raised hundreds of millions of dollars throughout the world because it closely followed the six reasons Christian researcher George Barna believes people give to charities:
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