Leadership Series: Is Change an Uphill Battle?
The path facing marketers in nonprofit organizations over the next five years will be challenging — and replete with boulders to dodge and fast-moving streams to maneuver. Deck2
Trend 3: Deepening
Savvy nonprofit marketers will respond to the trends taking donors away from charities with an effort to personalize their organization to donors. Through CRM, charities can launch an intentional effort to grow a donor from one who simply writes a check to a supporter who gives of his or her time, talent, treasure and influence. The key here is to view the gift and the donor as a relationship rather than a transaction.
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