Leadership Series: Is Change an Uphill Battle?
The path facing marketers in nonprofit organizations over the next five years will be challenging — and replete with boulders to dodge and fast-moving streams to maneuver. Deck2
To make this point to our staff, we changed our name from “Marketing” to “Donor Engagement” and from “Development” to “Advancement.” We’re a bridge between the donor and the beneficiary.
Our job is straightforward: to excite donors to engage with the poor and, in the process, to change their hearts and their way of life.
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