Leadership Series: Is Change an Uphill Battle?
The path facing marketers in nonprofit organizations over the next five years will be challenging — and replete with boulders to dodge and fast-moving streams to maneuver. Deck2
Where is true north for charities in the future? Giving has grown by just 4 percent per annum since 2001 — a tad more than inflation. So many nonprofits are maintaining a steady idle but finding no thrust.
That’s why the years ahead will be fascinating for those executives responsible for raising resources in the nonprofit arena. For many, the fascination will turn into frustration, and their organizations will suffer. For others, the formidable uphill climb will enable them to reap new rewards, and in turn their organizations will experience explosive growth.
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