Leadership Series: Is Change an Uphill Battle?
The path facing marketers in nonprofit organizations over the next five years will be challenging — and replete with boulders to dodge and fast-moving streams to maneuver. Deck2
Or consider John Wood, a former Microsoft marketing executive who, while trekking in Nepal in 1998, happened upon a rural school in the Himalayas with only a handful of books. Through one e-mail to family and friends, he collected 3,000 books and returned the following year, rented a yak, and delivered the books to the acclaim of the students and local villagers. Today, the nonprofit Room to Read is building, staffing and stocking libraries for 10 million children in six Asian nations and South Africa.
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