Leadership Series: Is Change an Uphill Battle?
The path facing marketers in nonprofit organizations over the next five years will be challenging — and replete with boulders to dodge and fast-moving streams to maneuver. Deck2
To many nonprofit marketers, this trend might seem daunting. But it should represent an inspiring challenge. My organization, World Vision, an international Christian humanitarian agency, is responding by recommitting to focusing on the other two other trends — diversification and deepening. Our Donor Engagement team has developed a new model, based on building bridges with key stakeholders, including individuals and families; institutions and corporations; and communities of faith.
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