Leads Generation Refresher

Ray walked Pitman through steps to help improve leads generation, steps that Pitman recommended all nonprofit fundraisers go through.

He wrote, “Between now and May 22, why don’t you go through the same four steps?

1. Figure out exactly what you’re asking people to do. This isn’t as easy as it may appear. Is it increasing your donor base? Landing major gifts? Increasing planned giving commitments? All of the above? Define each one on paper. And be sure to have only one in mind when you are interacting with people.