Lend Donors an Ear

CRS currently is doing telephone surveys with mid-level donors, gathering information about why they’re giving to the organization, what they like about CRS, what it could do to improve its work and its relationship with them, what other organizations they give to, etc. Adair says that the surveys enable CRS to listen to what the donors are saying and learn about donor preferences, such as how their donations are used and how much direct mail they can handle.