Less is More

“In developing a brand strategy for your organization, just as in architecture, LESS IS MORE. You have to sharpen your message to get into the mind. Jettison the ambiguities. Simplify, then simplify some more if you want to make a long-lasting impression. Select the attributes and competencies of your business that have the best chance of getting through. It’s an overcommunicated society. Oversimplify your organization’s message.”

— March 18, “One Charity. One Problem. One Goal” posted by Mike DiFrisco, founder, BrandXcellence, on the DMA Nonprofit Federation’s blog, The Integrator.