Lesson from Obama '08
2. Collect cell phone numbers too.
A million people signed up for Obama’s text alerts. If you’ve got passionate constituents, tasty pieces of breaking news can be effectively delivered to supporters’ cell phones. You can leverage these numbers to activate your grassroots efforts — maybe even with mobile phone fundraising (called “text to give”). The Obama campaign even had a handy iPhone application so supporters could be connected to a call center to make a donation at the push of a button.
- People:
- Barack Obama
- Sarah Durham
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
