Web Watch: Recovery.gov
Lessons for fundraisers from a site that’s not about fundraising.
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[Editor’s Note: Some changes have been made to the Recovery.gov Web site since this article was written, but we’re leaving it as is to focus on elements that might be of interest to our readership.]
President Obama is a stellar communicator, something even most people who disagree with his policies will admit. It goes beyond his abilities as a speechmaker. His campaign featured a message of change. And the message never wavered over two years, beyond that shift from the primary (“Change you can believe in”) to the general election (“The change you need”). The focus was always on “you,” his audience — supporters, potential supporters and even rivals.
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Dan Gunderman
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