Lessons for fundraisers from a site that’s not about fundraising.

By Dan Gunderman

As is typical with an Obama-sponsored Web site, it’s very user-friendly and easy to navigate. You can find what you’re looking for without confusion, and along the top is a constantly updated information visualization (sometimes known as infographics, though designers who create information visualizations bristle just a bit at the term). An “infoviz,” when done well, can tell you a lot of information in a relatively small amount of space.