Web Watch: Recovery.gov
Lessons for fundraisers from a site that’s not about fundraising.
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In an introductory video, the president explains the purpose of Recovery.gov. During the campaign, Obama revolutionized the use of video in politics (including both official campaign videos and supporter-created ones). And he’s continued his efforts, making the transition from the traditional weekly radio address to a weekly YouTube address, in which we can see him speak directly to us, his audience. The Recovery.gov video works in the same way. He speaks directly to the camera to explain the what and why of the site, and asks for public scrutiny and feedback.
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Dan Gunderman
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