Lessons for fundraisers from a site that’s not about fundraising.

By Dan Gunderman

In the video, Obama asks people to share stories, but even those who don’t want to spend the two minutes it takes to watch the video can participate via an easy-to-find “share your story” feature. Even though the site doesn’t yet say how those stories will be used, this invitation goes a long way in making people feel like they’re involved in the process.