Web Watch: Recovery.gov
Lessons for fundraisers from a site that’s not about fundraising.
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Every feature of Recovery.gov is about the audience. Many nonprofits, when writing for their Web sites, speak in organization-centric, internal language, instead of speaking directly to their audiences. This can alienate donors and participants, and during a challenging economy, the last thing any of you can afford to do is alienate your audience, particularly donors.
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Dan Gunderman
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