Multipronged Moxie

I'm a fundraising nerd, so I love hearing how organizations of all different shapes and sizes tackle year-end appeals, and how they integrate those campaigns into their ongoing fundraising.

I've stopped cataloging and analyzing every direct-mail appeal I get (it had turned into a monumental project). But still, I can't help but poll a few dozen fundraisers each year to find out what they're doing, how it's working, and what I can learn and apply to my own work.