Multipronged Moxie
The best recent example of this from my own backyard is the National Military Family Association, which made the leap into full-on multichannel campaigns with great results in 2010. It raised more money online and off than in any previous year and doubled its total gifts received from the previous year. Because NMFA rocks, the staff has agreed to let me share some of the lessons that contributed to its campaign, which brought in close to $450,000 in roughly two months. (Full disclosure: NMFA is also a client of mine.)
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
