Multipronged Moxie
4. People aren't ATM machines
NMFA began its campaign on Veterans Day with a moving story and an invitation to take an action beyond just making a gift. People were asked to share photos of themselves holding signs that said they stand behind military kids. As a result, 317 photos were uploaded, with more than 600 people featured in them. It was inspirational. Entire classrooms, cheerleading squads, 4-H Clubs, even former WWE wrestling champ Bill Goldberg shared photos and messages of support. By giving people alternative ways to take action, you send the message that you care and want them to be involved even if they don't write a check. FS
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
