Lessons in Not Sucking

“Create people playing cards. Ad agencies do this all the time. Profile your audience (with real data/research) and then create posters or cards for a few of the people that represent the overall audience you’ve profiled. Hang these images of the people in front of your writers, designers, creators, etc., so that you always have those people in mind when you communicate.”

— Nov. 15, “Lessons in Not Sucking: Know Your Audience,” by Brad Abare on the Church Marketing Sucks Blog (www.churchmarketingsucks.com)