Let Others Speak for You

Letting someone else say your nonprofit is terrific can break through to potential donors better than any of your well-crafted appeals. We all like to make good decisions — and knowing that So-and-So thinks a donation to your organization is a smart investment can be the tipping point for some potential donors. Endorsements can “just happen,” but more often than not, they are the result of proactive effort on the part of the nonprofit.