Let Others Speak for You
With a little effort, you can get endorsements that support your work.
Use terms and phrases that the person normally uses. Capturing his or her pattern of speech leads to the feeling that, “This is exactly what I would say.” One of the “highs” for me was hearing a major celebrity endorse an organization using the exact words I had written; it was obvious I had captured his voice and the nuances of his speech.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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